About

Authentic Impact Business Coaching helps business owners activate their Rallying Cry—the passion and purpose that set their business apart—to build a team that delivers a consistent, exceptional customer experience. Founded by Penny Schlyer, CEPA, we guide entrepreneurs in translating their unique vision into a workforce that is aligned, engaged, and committed to excellence.

Our proven framework moves business owners from constantly rescuing customers to trusting their team to embody the company’s values. By strengthening human, social, and structural capital, we help businesses attract and retain employees who care as much as they do. The result? A business that runs smoothly, delivers a standout customer experience, and grows in value—whether the owner is in the office or taking their next big leap. If you're ready to build a business where your passion fuels your team, Authentic Impact will help you ignite your Rallying Cry and create lasting success.